3 Simple Steps to Standing Out from the Competition
See how you can drive more visibility for your brand with those 3 simple tasks with Datakudo
You have the challenging task, often as a head of communication, making sure your company stands out and shines in the market. You need to be able to understand what works, why it works, and how to stand out from the competition. With the right strategies, you can make sure that your company shines in the market and increases awareness and new business. By analyzing your content, identifying successful competitors, and analyzing indirect competitors, you can make sure that your strategy will win!
In this blog post, we’ll discuss some strategies that you can use to help your company shine and increase awareness and new business.
1. Analyze Your Content with Google Analytics (or alternatives)
The first step is to analyze which of your content works the best. Look at the metrics and determine which pieces of content had the most engagement and the most successful results.
For example, as a professional in the field of Cybersecurity, it is important to identify which content works best. If the topic "cloud computing" seems to be the most effective topic regarding your field, it is essential to collaborate with the team to determine what should be highlighted and then disseminate it to the press.
2. Identify Successful Competitors
You need to identify which of your competitors are doing well and why. Try to implement some of the same strategies in your own communications, such as announcing strategic partnerships, new features, strategic acquisitions, or new people.
3. Analyze Key Opinion Leaders
It’s also helpful to analyze indirect competitors who are very good at communication. This can help you to identify patterns that work, without having to try too hard to make something different (as you would with competitors). Here, you can just talk about what your company is doing, while using the template of these identified key opinion leaders.
They also can help you build new strategy by identifying new topics.
What about your competitors or Key Opinion Leaders? Search Google News and see what works well today!
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